On the 9th-11th of November 2012 a young and dynamic company called eWellness Solutions, took a formidable challenge of getting systems biology out of the laboratory into the more general human population for screening purposes and understanding South Africa's changing health patterns.This was successfully demonstrated at the Look & Feel Good Expo 2012 at the Coca Cola Dome in Johannesburg.

eFortify introduced to the South African Market a very strong micro-flora in liquid form (one billion live organisms per ml. This is a live food probiotic available through eFortify; part of eWellness Solutions' Fortification division). Most people reported an increase in energy after taking it. eFortify's micro-flora was a complete sellout at the expo. Systems biology is the driver of personalized medicine, eWellness Solutions' eProfiler is interested in measuring metagenomic features of the gut microbiome, which strongly influence exact mammalian metabolic phenotypes. South Africa has a Westernized economy and lifestyle and is now acquiring Western disease patterns at an alarming rate.
eWellness Solutions is aggressively moving forward with addressing key metabolic imbalances seen in today's chronically ill. Systems biology seeks to understand biological phenomena on a large scale. The term systems biology was coined to describe the field of scientific inquiry which takes a global approach to the understanding of cells and the elucidation of biological processes and mechanisms.